"Songs from a room" reaching out to you and millions just like you. How did Sofar Sounds lay the foundations of the world's most organised music community? For this story, the key ingredients are passion and impact.
In London, a contrasting movement is observable in the ever-evolving hype around local produce, urban hangouts, and obscurity in general. In short: organic avocado-kale smoothie, micro brewed beer and local art is the new yuppie conduct of London.