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Carefully curated by      Francois      &      Matt
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Long gone are the days when heroes saved damsels in distress from locked castle towers, and pioneers laid claim to land which clearly did not belong to them. But that doesn’t mean those roles cannot be fulfilled by a generation with very different motives for a modern, fairer world. Here at New Heroes & Pioneers we’ve devised a set of guidelines to help you be the best you can be.

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Written by

Quirky illustrator living in London. Has been working for some of the most well-known brand names on the globe. Loves his plaid shirts and his daughter.

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